Are they “fans” or “likes”? With the recent change in Facebook, many people are confused about what to call Facebook business page fans. Facebook changed the way people are described when they click to become associated and participate in a Facebook page. They now count these users as the number of “People Who Like This Page.” The “liking” part makes more sense because of how Facebook users already interact, share and communicate. A huge reason for the change is Facebook wants to empower websites with “like” buttons to push more and more interactions back to Facebook.

Bottom line: Even though they click “like”, these people are still fans. So, a major goal for your business Facebook page is to continue to increase the number of fans.

Below are 3 tips to i

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I've heard from several local businesses in the past month that they joined Twitter, tweeted twice and stopped. What did they expect to happen with two tweets?

People say their kids love it because they follow their favorite celebrities. And many adults use Twitter to keep updated with the latest news. So ...

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When a person joins Facebook, they have a personal profile. When a business or organization joins Facebook, they have a Fan Page or Group. Many times, I've seen businesses make the mistake of creating a personal profile for their business. Most of the time, it's because they didn't even know that there is a different "spot" for businesses on Facebook.

If you're looking to create a presence on Facebook to begin seeking all the benefits of the interactions, increased website traffic, personal connections, advanced tools, etc., then you need to understand "which type" of page you need to create. Below is an outline of some of the differences between the a Fan Page and a Group:

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There are many uses in the healthcare industry for Web 2.0. Below is a list of a few applications:

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