Posted by: Rebecca Kotz
in Facebook on Nov 01, 2009
When a person joins Facebook, they have a personal profile. When a business or organization joins Facebook, they have a Fan Page or Group. Many times, I've seen businesses make the mistake of creating a personal profile for their business. Most of the time, it's because they didn't even know that there is a different "spot" for businesses on Facebook.
If you're looking to create a presence on Facebook to begin seeking all the benefits of the interactions, increased website traffic, personal connections, advanced tools, etc., then you need to understand "which type" of page you need to create. Below is an outline of some of the differences between the a Fan Page and a Group:
Posted by: Rebecca Kotz
in Social Networking on Oct 06, 2009
There are hundreds of social media sites, with more being born every day. The changing nature of online technologies means a new tool may already be popular since the writing of this article! It is hard to say what will happen next because no one can plan or regulate social media. However, there are three places that every business should explore using today: LinkedIn, Twitter and Facebook.
LinkedIn
LinkedIn is a social networking tool for professionals. Some businesses today are training their employees to use LinkedIn to increase their personal networks and business opportunities. It is the “new rolodex,” helping professionals stay connected as people move from job to job. It’s also a great way to connect with others to ask questions and advice, poll your target audience, share your experiences and post news about your business or industry.
Posted by: Rebecca Kotz
in Social Networking on Sep 14, 2009
Businesses are using social media tools to accomplish many goals that were once unachievable due to limited budgets or staff. As one example, expensive focus groups, surveys and market research is free or very low cost if conducted through social media. When using social media for business, it is important to understand the tools, set goals and measure results. According to Jupiter Research, 70 percent of viral marketers report increasing brand awareness as one of the most successful areas of their social marketing campaigns.
Although there are a multitude of ways that social media can be used to help businesses, below are three ideas:
Posted by: Rebecca Kotz
in Social Networking on Aug 20, 2009
Social media is not a fad that will simply fade away in a year or two. With the plethora of Web 2.0 tools and technologies, social media has become the new way of marketing. Businesses that don’t join in will miss important opportunities to engage in conversations, find new customers and promote their brand. Your marketing department can no longer determine what is published, who is interviewed and where information gets posted. The game has changed and conversations are happening with or without you. Business need to start pay attention to the conversations and provide information and interactions to support their brand.
Whether or not you want to engage in social media, there are three new marketing rules every business should follow:
Posted by: Rebecca Kotz
in Social Networking on Aug 18, 2009
Andy Rose from Rehmann Group posted a nice comment about one of the seminars we gave.
Posted by: Rebecca Kotz
in Social Networking on Jul 10, 2009
If you're using Twitter, Facebook or any other social networking site, you should be aware of the potential security dangers and vulnerabilities to your image and identity. "Members of online social networks may be more vulnerable to financial loss, identity theft and malware infection than they realize," according to a new survey from Webroot.
Whether you are a new Friend or an accomplished Twitterer, here are a few things you DON'T want to do:
Posted by: Rebecca Kotz
in In the News on Jun 15, 2009
FOR IMMEDIATE RELEASE
June 15, 2009
Are You On Twitter? Should You Be?
Business Social Networking Training Comes to Mid-Michigan
Flint, MI (June 15, 2009) –Twitter…Facebook… LinkedIn…Chances are, you’ve heard about these social networking websites. But, do you know how to use these powerful tools for strategic business purposes? Any business professional in Mid-Michigan who wants to learn how to improve their business using social networking needs to attend the “Business Social Networking Educational Series” this fall. The series is being offered through a partnership between GEMS Solutions and Frankenmuth Community Education.
Posted by: Rebecca Kotz
in Social Networking on Jun 10, 2009
With hundreds of social networking sites out there, how can you decide which ones might be right for you?
- Facebook: Engage fans with your brand.
- Twitter: Send quick messages of news, information, products, and more with links to drive traffic.
- MySpace: Engage young people or a group culture.
- LinkedIn: Build your professional network and grow contacts quickly.
Below is a quick synopsis with pros/cons of Facebook, Twitter, MySpace, and LinkedIn.
Posted by: Rebecca Kotz
in Social Networking on Feb 10, 2009
There are a lot of social networking resources that you can use to increase visibility for yourself and/or your company. For example, use the free tools from Flickr, del.icio.us or YouTube to embed images, tags, and videos on your web pages. You can create profiles on LinkedIn, MySpace or Facebook that allow for online networking and alternative methods for reaching your audiences.
How can you get started? Here are 4 tips:
