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eGems Blog

Website and social media tips for small businesses and nonprofits.


Alden B. Dow Home & Studio new website
Alden B. Dow Home & Studio is a National Historic Landmark located adjacent to Dow Gardens in Midland, Michigan. This home and studio, designed by Alden B. Dow in the 1930s, was revolutionary in architecture and design for its time - and it is a fascinating place to visit and tour!

To help immerse people in the experience of Mr. Dow's vision, we've created an interactive website to include many new capabilities and design qualities. At the bottom of every page, you'll see his philosophy and quotes.

The new website includes:





Microsoft has released a new capability for Outlook (both 2003 and 2007) that allows users to access their Facebook social network (as well as MySpace and LinkedIn) from their email inbox!

In Microsoft’s blog post, they describe the following capabilities available in this plugin:



Hydro Kare

Posted by: Rebecca Kotz in Site of the Month


Hydro Kare new websiteHydro Kare, located in Flint, MI on Miller Road, has 15 years experience in hydroponic gardening. They "kare" about the success of your indoor gardens, vegetables, herbs and medicinal needs. Their storefront is beautiful and clean, which is why we represent photos of their store right on their new website homepage.

In this basic website design and structure, the client added all the content and maintains the content themselves!

On the website, visitors can:




If you have a website and you’re not getting the traffic or results you want, what do you do? You could look at redesigning your website and add new features to increase the “calls to action” to empower your customers to contact you, submit requests, live chat, order online, etc.

But what if your website is already good or you don’t want to redo your website right now? Below are three options that can help people discover or rediscover your business and drive more traffic to your website! 





Are they “fans” or “likes”? With the recent change in Facebook, many people are confused about what to call Facebook business page fans. Facebook changed the way people are described when they click to become associated and participate in a Facebook page. They now count these users as the number of “People Who Like This Page.” The “liking” part makes more sense because of how Facebook users already interact, share and communicate. A huge reason for the change is Facebook wants to empower websites with “like” buttons to push more and more interactions back to Facebook.

Bottom line: Even though they click “like”, these people are still fans. So, a major goal for your business Facebook page is to continue to increase the number of fans.

Below are 3 tips to i






Online videos are a “hot” commodity that can bring real value to your business or nonprofit website. Not only do they help convey your message more effectively than text or photos, but they also give you a better online footprint!

Videos (like those posted on YouTube) are indexed by search engines. Videos can have a greater chance of being on page 1 than regular page text! It is estimated that for keywords that Google provides video results, you are 50 times more likely to appear on page 1, compared to regular website text.






Old Newsboys of Flint websiteSince 1924, the Old Newsboys have helped more than 750,000 children during Christmas. The Old Newsboys of Flint works very hard to make sure no child is forgotten during the Holidays.

The new website is focused on helping this nonprofit organization better communicate their events and fundraisers. Their motto "Let no child be forgotten" is truly represented by this nonprofit and their website. The website includes these capabilities:





On a daily basis, I'm talking with businesses about their websites. When they ask "What do you think about our website?", I respond with the question "What results do you get?" A common thread amongst businesses is they don’t know what their website is doing for them. Many times, they don’t even know how much traffic they’re getting. If you’re unsure about your website, consider these four important elements: analytics, navigation, processes and lead capture.

Business Website Basics

Ask yourself the following questions about your website:



Old Town University

Posted by: Rebecca Kotz in Site of the Month


Old Town University websiteOld Town University is a new company in Saginaw and is home to Old Town Scrapbooking Loft as well as a non-traditional learning environment. They offer classes in Professional Development, Art and Design and Personal Growth. 

Check out their website for the latest in training and education as they work to keep the arts and culture alive in old downtown Saginaw!

We worked with them to create their first website, which includes:



Rigger Lift

Posted by: Rebecca Kotz in Site of the Month


Rigger Lift new websiteRigger Lift, located in Flint Michigan, manufactures high capacity forklifts used by companies throughout the United States, Canada and Mexico for heavy lifting and machinery moving in the nuclear, manufacturing, industrial, and shipping industries. The images on their website homepage displays their most popular products, including the R Series and RC Series.

We created a new website for Rigger Lift that includes ...



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